A NOTE FROM THE FOUNDER

Over 20 years ago, I was building my career & my home at the same time... a little loft on Broome St. in downtown NYC. It was a lot to juggle and I knew I wasn‘t alone in feeling overwhelmed- always looking for more time to get it all done. It gave me the idea to put all the things I needed & loved for my home, A MIX OF PRACTICALITY & SPLURGES UNDER ONE ROOF. And I wanted it to be as easy as buying a cup of coffee. Accessible & unpretentious- WITH THE HOURS & THE ATTITUDE OF YOUR CORNER BODEGA.

Fast forward to 2011. I finally built up the nerve to make my Wall St. gig the side-hustle. I opened the little shop I dreamt of... reminiscent of the General Stores I visited as a kid on family road trips with my Immigrant Parents- eager to discover & embrace a new world. I filled it to the brim with vetted, best-in-class-goods from around the globe- across every category. With a Mission:

TO GIVE YOU MORE TIME FOR THE THINGS THAT MATTER MOST.

And it is better than I dreamt it would be. Everyday I wake up challenged & excited to find products that will bring fulfillment & elegance to your daily lives. A decade & 3 kids later, we realized I could do more by expanding our mission:

and DO OUR BEST TO LEAVE THIS PLANET BETTER FOR GENERATIONS TO COME.

By donating a percentage of every purchase to organizations that champion Equality, Sustainability & Public Education. We make the simple act of buying the things you need/want an event for social change. No empty environmentalism or virtue signaling.

We invest in makers who reflect our pursuit for timeless goods, rooted in value, functionality & design- the result is quality products that make a positive impact in our lives & the planet. Not more, just better.

CURATED WITH PURPOSE

so you can live the life of your dreams... shopping has never felt this good!

Salamat & Aloha,

Sophie